THE BIG ISSUE: RAISING PROFILES
The Big Issue is a UK street magazine sold by those facing poverty as an alternative to begging. When COVID and the subsequent lockdowns hit, Big Issue vendors were stuck at home with no way to sell. So we recreated their sales model on an unexpected yet totally logical social media platform: LinkedIn.
Grand Prix / ECommerce, Cannes 2021
Gold / Creative ECommerce, Cannes 2021
Gold / Media, Cannes 2021
Silver / Creative Strategy, Cannes 2021
Silver / Social & Influencer, Cannes 2021
Bronze / Creative ECommerce, Cannes 2021
Yellow Pencil / E-Commerce, D&AD 2021
Yellow Pencil / Digital, D&AD 2021
Wood Pencil / Impact, D&AD 2021
Gold / Innovation & Transformation, One Show 2021
Gold / Digital & Online, One Show 2021
Silver / Innovation & Transformation, One Show 2021
Bronze / Social Media, ADC 2021