THE BIG ISSUE: RAISING PROFILES

 

The Big Issue is a UK street magazine sold by those facing poverty as an alternative to begging. When COVID and the subsequent lockdowns hit, Big Issue vendors were stuck at home with no way to sell. So we recreated their sales model on an unexpected yet totally logical social media platform: LinkedIn.

Grand Prix / ECommerce, Cannes 2021

Gold / Creative ECommerce, Cannes 2021

Gold / Media, Cannes 2021

Silver / Creative Strategy, Cannes 2021

Silver / Social & Influencer, Cannes 2021

Bronze / Creative ECommerce, Cannes 2021

Yellow Pencil / E-Commerce, D&AD 2021

Yellow Pencil / Digital, D&AD 2021

Wood Pencil / Impact, D&AD 2021

Gold / Innovation & Transformation, One Show 2021

Gold / Digital & Online, One Show 2021

Silver / Innovation & Transformation, One Show 2021

Bronze / Social Media, ADC 2021