THE BIG ISSUE: PAY IT FORWARD

 

The Big Issue is a magazine sold by the homeless as a way to earn a wage. But the vendors are being threatened by an increasingly cashless society. The Pay it Forward initiative created the world's first resellable magazine, allowing each issue to be sold on again and again with all proceeds going back to the original vendor. 

We worked on this campaign with another creative team, Ben Edwards and Guy Hobbs.

Cannes Gold in Mobile 2019

Cannes Silver in Mobile 2019

Cannes Bronze in Creative eCommerce 2019

5 Shortlists Cannes 2019

2X Gold One Show 2020

2X Silver One Show 2020

3X Bronze One Show 2020

Clios Gold in Mobile 2019

D&AD Impact Graphite Pencil 

D&AD Yellow Pencil

1 X Shortlist D&AD Impact

Eurobest Grand Prix

1 X Gold at Eurobest

1 X Silver at Eurobest

3 X Bronze at Eurobest
Campaign Big – Best use of Digital Technology 2019

Luerzers Archive