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The entire world is talking about AI. But while it can be a useful tool to move businesses forward, Virgin knew there was another tool out there that can innovate in a way AI can’t: Dyslexic Thinking. So we created a film and OOH campaign that uses real AI generated images with prompts inspired by the creations of dyslexic thinkers. The results are…interesting, but can’t hold a candle to the real things. 

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